Ottawa Hospital

An animated patient recruitment video developed to support a Phase II clinical trial for the treatment of bronchopulmonary dysplasia in premature infants.

The animation explains what participation involves in a way that respects parents' emotional state while providing the information they need to make an informed decision.

Project Use & Impact: The video was used by clinical sites to support informed consent discussions with families, helping parents understand trial details during an extremely stressful time and facilitating recruitment for the study.

Client: Ottawa Hospital

Studio roles:
Art Direction, Storyboarding, Illustration: Neda Ivanova
Animation, sound design: LifeScience Animation

A cartoon baby lying in a hospital bed connected to medical wires, wearing a striped cap and a blue onesie with clouds. The baby appears to be sleeping or unresponsive. The background is purple with a partial text reading, 'Has your baby arrived too
Illustration of a doctor standing next to a hospital bassinet with a newborn baby connected to medical monitors in a neonatal intensive care unit.
Illustration of a smiling African American male doctor wearing glasses and a white lab coat with a name tag that reads 'Dr. B. Thebaud.' He is standing in a hospital neonatal intensive care unit with two incubators containing premature babies connect
An illustrated couple holding a newborn baby with the woman having long brown hair and the man with dark hair and a beard, standing in front of a plain purple background.
Three diverse scientists in a laboratory wearing white lab coats, one holding a pipette and another examining a petri dish with microorganisms.
An illustration of a mouse with labels indicating benefits of a substance: protect the brain, reduce inflammation, and promote lung repair. The mouse has a red brain, a pink ear, and pink limbs, with symbols representing immune cells in the backgroun
Timeline of fetal development from 1 week to term, with a focus on 22 to 28 weeks when patients are recruited for a study, highlighting premature birth.
Diagram showing a medical experiment with a control group and an intervention group, involving cell therapy on a baby. The intervention group receives cell therapy, with a display indicating 10 million cells per kilogram, while the control group has
An illustration of a diverse group of five people in a meeting, discussing ethics. The background has icons for safety standards and ethical standards, both with check marks, and a purple banner that says 'Ethics Committee.'
An illustrated scene of a woman holding a newborn baby on her chest. A man is standing beside her, supporting the baby, and they are all looking at the baby. There is a sign on the wall in the background labeled 'Phase 2 Study'.
Comparison illustration of a pre-term baby with BPD on the left, connected to medical ventilator and tubes, and a healthy full-term baby on the right, lying on a bed with arms raised and a smile, with lungs highlighted in both images.
Animated illustration of three healthcare professionals standing in a pharmacy environment, with shelves of medication in the background, representing an organization called HULC-2.