ELR Scar

This animated explainer video introduces the ELR-SCAR project, a research initiative developing a novel cardiac intervention to prevent heart damage after myocardial infarction.

The animation clearly outlines the clinical problem, existing treatment gaps, and how the ELR-SCAR approach aims to preserve heart function and reduce long-term complications, making specialized cardiology research accessible to diverse stakeholders.

Project Use & Impact: The video was used in research partnership discussions and funding applications to communicate the project's scientific approach and clinical potential to collaborators, funders, and medical research organizations.

Key challenge: Making specialized cardiology research—including cardiac remodelling, scar tissue formation, and treatment limitations—accessible to stakeholders who may not specialize in this area.

Studio roles:
Art Direction, Illustration: Neda Ivanova
Storyboard, Animation & sound design: LifeScience Animation

A medical illustration showing a woman with a heart diagram on her chest, an artery with red blood cells on the left, and an electrocardiogram (ECG) line in the background.
Diagram of a heart attack showing a blocked artery and comparison of healthy and dead heart cells.
Diagram of ELR hydrogel with a close-up inset of elastin fibers. The diagram includes text that says 'ELR hydrogel,' along with a description: 'A novel multi-functional elastin-like recombinant hydrogel for the prevention of scar tissue formation fol
Diagram of a human heart showing a process involving a syringe and two temperature points: liquid at 4°C and gelation at 37°C.
Diagram comparing healthy heart cells to ELR hydrogel. The left side shows a heart with healthy, structured cells and blood vessels. The right side shows a close-up of the tissue with scattered, disorganized cells labeled 'Healthy heart cells' and 'E
A woman with a drawing of a heart with an arrow, sitting on an orange chair, reading a book, with a shirt displaying a heart and aorta illustration, and the website www.elr-scar.eu in the background.